M1Up New Year's Resolution Challenge

18 January 2012

Marketing 1Up will be offering a prize to the subscriber who accumulates the most experience points for the month of January! Visit the website to find out more.

The Book of Change: Why You Fail and How to Succeed

13 December 2011

Ever wondered why it's so hard to make long-term changes in your life? Dr. Steidl addresses the neuroscience behind change and more in his latest book: http://amzn.to/vWobp8

Joe Pulizzi Interview Available

28 November 2011

Now available along with a new 'Digital Content & Content Marketing' module. Enjoy!

Interview with Gabe Zichermann

09 October 2011

Now available within the 'Games & Gamification' module: http://bit.ly/tRoRoP

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ABOUT US

Proteus Connection is a consultancy that specialises in strategy and full-service digital marketing. It was launched by Dr. Peter Steidl and Alice Stratton in April 2010.

Proteus have incubated a number of innovation projects, including most recently a professional development resource for agencies called Marketing 1Up. To find out more about the Marketing 1Up offering - please visit the dedicated site.

Proteus' development projects are complemented by an ever-changing portfolio of consulting assignments. Clients are typically either large corporations or small, dynamic entrepreneurial organisations, including start-ups or early stage companies.

Proteus have worked in most industry segments including resources, food & beverage, entertainment, durables, finance, insurance, automotive, pharmaceuticals, retail, technology and for B2B and B2C clients.


Question

In the world of business and marketing, it is easy to be consumed by routine and stress. What areas/interests would you like explore if you had the time - aside from your daily work?

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answer

I have a whole list of things that never seem to happen- from getting fit and reading more to taking a cooking class

Matt P

answer

I would like to have the time to properly explore technological advances that could help businesses. Too many people are reliant on outdated solutions, and the newer solutions that come in are to reliant on decisions made by people who have no idea how it all integrates with everything else.

Les Wood